Structured Data

구조화 데이터

Structured Data is a metadata layer that explicitly describes content using a standardized vocabulary, such as Schema.org, alongside the text that people read. Rather than inferring details from prose, a search engine can read explicit statements that a page describes a product priced at KRW 89,000 with a rating of 4.7. Its relevance also extends to generative AI services such as ChatGPT and Perplexity, where explicit information about entities can support the interpretation of web content; markup alone does not guarantee training use or citation.

Business applications and impact#

Moves beyond text matching to describe entities and their relationships in a Knowledge Graph, while supporting eligibility for rich search results.

Implementation guidance and considerations#

Follow Schema.org guidance and ensure the markup accurately reflects the content visible on the page.

Code example#

<!-- 구조화 데이터의 가장 기본 골격 예시 -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "구조화 데이터 완벽 가이드",
  "description": "Schema.org 어휘를 활용해 콘텐츠 의미를 검색엔진에 전달하는 방법을 설명합니다."
}
</script>