Structured Data & Semantic Web

동영상 구조화 데이터

VideoObject specifies a video’s title, description, upload date, thumbnail URL and duration in ISO 8601 format, such as PT10M30S. Clip or hasPart information can identify Key Moments so users can navigate to relevant segments through supported search features. Thumbnail URLs must be publicly accessible and not blocked by robots.txt or authentication so Google can retrieve them.

Business applications and impact#

Supports eligible video thumbnails and segment-level Key Moments in search.

Implementation guidance and considerations#

Provide accessible thumbnail URLs and accurate timestamp links to the relevant video segments.

Code example#

{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "Astro와 헤드리스 아키텍처 실무 튜토리얼",
  "description": "Astro와 헤드리스 워드프레스를 연결하는 실무 엔지니어링 가이드",
  "thumbnailUrl": "https://mktg.kr/images/video-thumb.jpg",
  "uploadDate": "2026-03-01T08:00:00+08:00"
}

Rich Results

리치 결과

An enhanced search result with additional elements such as ratings, prices, images or supported expandable information.

FAQPage Schema

FAQ 구조화 데이터

Markup that describes a set of frequently asked questions and answers, eligible in supported cases for expanded search presentations.

Google Discover

Google Discover

Google's personalized content feed, which recommends material based on interests and activity without requiring a search query.

JSON-LD

JSON-LD 구조화 데이터

A structured-data format that expresses linked data as JSON in a script element, commonly used in an HTML head.

QAPage Schema

Q&A 구조화 데이터

Structured data for a page containing one question with multiple answers contributed by users.