Ad Set
광고 세트
The middle level of Meta's campaign, ad set and ad hierarchy, specifying audiences, budgets where applicable, bidding strategies, placements and schedules.
Social Media Advertising
Explore social media advertising terms with clear definitions, practical business applications and guidance on implementation and related concepts.
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Browse terms (26)
Advantage+
어드밴티지+
Meta's AI automation framework for targeting, creative combinations, budget allocation and placements, increasingly incorporated into default campaign workflows since 2024.
Advantage+ Shopping Campaigns (ASC)
어드밴티지+ 쇼핑 캠페인
An ecommerce campaign format that uses AI to automate audience selection, creative combinations and budget allocation, building on dynamic product advertising and product catalog capabilities.
Andromeda
안드로메다
Meta's large-scale ad retrieval engine, which rapidly narrows millions of candidate ads to a relevant subset before the more detailed ranking stage performed by models such as GEM.
Brand Memory
브랜드 메모리
An Advantage+ Creative capability described in the source as introduced in 2026, using brand logos, colors and historical creative references to maintain a consistent identity in AI-generated images and video.
Conversions API (CAPI)
전환 API
A server-side tracking method that sends conversion data directly from an advertiser's server to Meta, reducing reliance on browser cookies and exposure to browser-level ad blocking.
Core Audience
핵심 타겟
Traditional targeting configured directly from Meta's demographic, location, interest and behavioral options, allowing advertisers to begin without first-party customer data.
Custom Audience
맞춤 타겟
A first-party audience created from a business's customer email or phone lists, website activity or app events for precise advertising targeting.
Generative Ads Recommendation Model
GEM
A next-generation AI model for Meta ad ranking, described in the source as announced in November 2025, applying generative AI architecture to improve computational efficiency by approximately four times compared with its predecessor.
In-Feed Ads
인피드 광고(틱톡)
TikTok's standard ad format, appearing naturally among organic videos in the For You feed and supporting interactions such as likes, comments and shares.
Lead Gen Forms
리드 젠 폼
LinkedIn's lead collection format that opens an in-platform form prefilled with profile information, such as name, job title, company and email, allowing submission in a few taps without an external landing page.
Lookalike Audience
룩얼라이크 오디언스
An audience expansion method that uses existing customer lists or pixel conversion data as a seed to identify new Meta users with similar characteristics and behavior.
Matched Audiences
매치드 오디언스
LinkedIn's targeting capabilities that match website visitors, customer contact lists and company account lists to its professional audience data.
Message Ads (Sponsored InMail)
메시지 광고
LinkedIn advertising delivered directly to a target user's inbox as a personal message, previously commonly known as Sponsored InMail.
Meta Ads Manager
메타 광고관리자
Meta's official tool for managing advertising across Facebook, Instagram, Threads, Messenger and other supported Meta inventory through a unified account.
Meta Pixel
메타 픽셀
JavaScript tracking code installed on a website to capture behaviors such as visits, cart additions and purchases, supplying data for Meta conversion optimization, retargeting and lookalike audiences.
Placement
게재위치
The setting that determines where Meta ads appear, such as Facebook Feed, Instagram Reels, Stories, Threads and Messenger, with automated Advantage+ Placements or manual selection.
Reels Ads
릴스 광고
Full-screen video ads displayed between short-form vertical videos in Instagram and Facebook Reels, Meta's inventory competing with YouTube Shorts and TikTok.
Smart Performance Campaign
스마트 퍼포먼스 캠페인
A performance-focused automated TikTok campaign format that uses AI to optimize targeting, bidding and creative combinations, comparable in principle to Meta Advantage+ and Google Performance Max.
Spark Ads
스파크 애즈
TikTok's native advertising format that promotes existing organic posts from a brand's own account or an authorized creator instead of requiring a separate advertising-only video.
Sponsored Content
스폰서드 콘텐츠
LinkedIn's native feed advertising product, appearing alongside ordinary posts in formats such as single images, video and carousels.
Threads Ads
쓰레드 광고
Advertising on Meta's text-oriented Threads platform. The source describes a January 2026 formal rollout and a September change allowing independent delivery with a Threads profile rather than requiring an Instagram account.
TikTok Ads Manager
틱톡 광고관리자
TikTok's official platform for creating, managing and analyzing advertising, using a three-level campaign, ad group and ad hierarchy similar to Meta Ads Manager.
TikTok Pixel
틱톡 픽셀
Website tracking code that sends visits and conversion events, including cart additions and purchases, to TikTok's advertising system, serving a role comparable to Meta Pixel.
TikTok Shop Ads
틱톡 샵 광고
Commerce advertising connected to TikTok Shop, using product tags in videos or live streams to promote purchases directly within the app.
TopView
탑뷰
TikTok's premium full-screen advertising placement encountered at the start of an app session, frequently purchased through reserved high-visibility arrangements.