Advantage+ Shopping Campaigns use AI to automate ecommerce audiences, creative combinations and budget allocation, building on product catalog advertising.
ASC brings together prospecting and retargeting that were traditionally separated into different campaigns, allowing Meta’s AI to allocate budget between new and existing customers. Meta reported meaningful ROAS improvements in early examples compared with manually configured structures, encouraging broader adoption among ecommerce advertisers.
It can consolidate customer acquisition and retargeting into a simpler full-funnel campaign structure, reducing the need to design and manage numerous separate campaigns.
Maintain accurate, current catalog titles, images, prices and stock availability. Product-feed quality is a prerequisite for reliable automated creative and campaign performance.
Meta's official tool for managing advertising across Facebook, Instagram, Threads, Messenger and other supported Meta inventory through a unified account.
JavaScript tracking code installed on a website to capture behaviors such as visits, cart additions and purchases, supplying data for Meta conversion optimization, retargeting and lookalike audiences.
A server-side tracking method that sends conversion data directly from an advertiser's server to Meta, reducing reliance on browser cookies and exposure to browser-level ad blocking.
Meta's AI automation framework for targeting, creative combinations, budget allocation and placements, increasingly incorporated into default campaign workflows since 2024.
An audience expansion method that uses existing customer lists or pixel conversion data as a seed to identify new Meta users with similar characteristics and behavior.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
