Andromeda retrieves a relevant subset from millions of Meta ad candidates before detailed ranking, supporting efficient matching at large inventory scale.
안드로메다
Large recommendation systems commonly separate retrieval from ranking. Andromeda handles retrieval, efficiently identifying potentially relevant candidates from an enormous ad pool. Ranking models then evaluate this smaller set more precisely. Together, these stages form the core AI infrastructure underlying Meta’s automated advertising delivery.
More efficient computation allows the system to consider more candidate ads more quickly, potentially improving recommendation relevance and monetization efficiency together.
Andromeda is internal infrastructure rather than an advertiser-controlled setting. Understanding its role helps advertisers interpret the broader shift toward automated ad delivery.
GEM
A next-generation AI model for Meta ad ranking, described in the source as announced in November 2025, applying generative AI architecture to improve computational efficiency by approximately four times compared with its predecessor.
메타 광고관리자
Meta's official tool for managing advertising across Facebook, Instagram, Threads, Messenger and other supported Meta inventory through a unified account.
메타 픽셀
JavaScript tracking code installed on a website to capture behaviors such as visits, cart additions and purchases, supplying data for Meta conversion optimization, retargeting and lookalike audiences.
전환 API
A server-side tracking method that sends conversion data directly from an advertiser's server to Meta, reducing reliance on browser cookies and exposure to browser-level ad blocking.
어드밴티지+
Meta's AI automation framework for targeting, creative combinations, budget allocation and placements, increasingly incorporated into default campaign workflows since 2024.
어드밴티지+ 쇼핑 캠페인
An ecommerce campaign format that uses AI to automate audience selection, creative combinations and budget allocation, building on dynamic product advertising and product catalog capabilities.
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