Core Audiences use Meta’s demographic, location, interest and behavior options for manual targeting, allowing campaigns to begin without first-party data.
Core audiences predate custom and lookalike audiences and remain a starting point for launches without existing customer data. With Advantage+ Audience, however, some detailed interest and behavioral inputs increasingly function as reference signals for AI rather than rigid targeting boundaries.
As automated audiences expand, avoid unnecessarily narrow settings. Leave sufficient scope for AI exploration while retaining the controls required by the campaign.
Meta's official tool for managing advertising across Facebook, Instagram, Threads, Messenger and other supported Meta inventory through a unified account.
JavaScript tracking code installed on a website to capture behaviors such as visits, cart additions and purchases, supplying data for Meta conversion optimization, retargeting and lookalike audiences.
A server-side tracking method that sends conversion data directly from an advertiser's server to Meta, reducing reliance on browser cookies and exposure to browser-level ad blocking.
Meta's AI automation framework for targeting, creative combinations, budget allocation and placements, increasingly incorporated into default campaign workflows since 2024.
An ecommerce campaign format that uses AI to automate audience selection, creative combinations and budget allocation, building on dynamic product advertising and product catalog capabilities.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
