Custom audiences can be built from pixel-based website visitors, uploaded CRM lists, app users and supported social engagement sources. They are foundational building blocks for Meta targeting. Using these audiences as lookalike seeds is a common expansion strategy, moving from existing customers to similar new prospects. Engagement sources depend on the platform; YouTube engagement audiences belong to Google’s ecosystem rather than Meta’s native audience sources.
Customer identifiers are hashed for matching. Use only data collected and used with the necessary permissions under applicable privacy laws, and retain clear records of its provenance.
A retargeting technique that identifies visitors who leave a website or app without converting and subsequently reaches them with ads through channels such as GDN and YouTube.
Meta's official tool for managing advertising across Facebook, Instagram, Threads, Messenger and other supported Meta inventory through a unified account.
JavaScript tracking code installed on a website to capture behaviors such as visits, cart additions and purchases, supplying data for Meta conversion optimization, retargeting and lookalike audiences.
A server-side tracking method that sends conversion data directly from an advertiser's server to Meta, reducing reliance on browser cookies and exposure to browser-level ad blocking.
Meta's AI automation framework for targeting, creative combinations, budget allocation and placements, increasingly incorporated into default campaign workflows since 2024.
An ecommerce campaign format that uses AI to automate audience selection, creative combinations and budget allocation, building on dynamic product advertising and product catalog capabilities.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
