Spark Ads promote existing TikTok posts from a brand or authorized creator, preserving a native content format instead of requiring a separate ad-only video.
Spark Ads amplify content that has already demonstrated audience appeal, whether a brand post or creator collaboration. This can improve efficiency relative to producing entirely new creative. Engagement accumulates on the original post, so likes, comments and shares remain as social proof after the paid campaign ends.
Obtain the creator’s official Spark Ads authorization code before promoting their content. Using another person’s video without authorization violates platform policy.
Meta's official tool for managing advertising across Facebook, Instagram, Threads, Messenger and other supported Meta inventory through a unified account.
JavaScript tracking code installed on a website to capture behaviors such as visits, cart additions and purchases, supplying data for Meta conversion optimization, retargeting and lookalike audiences.
A server-side tracking method that sends conversion data directly from an advertiser's server to Meta, reducing reliance on browser cookies and exposure to browser-level ad blocking.
Meta's AI automation framework for targeting, creative combinations, budget allocation and placements, increasingly incorporated into default campaign workflows since 2024.
An ecommerce campaign format that uses AI to automate audience selection, creative combinations and budget allocation, building on dynamic product advertising and product catalog capabilities.
An audience expansion method that uses existing customer lists or pixel conversion data as a seed to identify new Meta users with similar characteristics and behavior.
Some websites are seeing sharp increases in site: operator queries in Search Console performance reports. Explore possible causes, measurement effects and diagnostic responses.
