Accelerated Mobile Pages | Glossary | 247COMPASS

Technical SEO & Web Infrastructure

AMP

AMP sought to standardize mobile performance by restricting JavaScript and using its associated caching ecosystem. Core Web Vitals made performance targets achievable through ordinary web standards without a separate AMP implementation, and Google reduced its dependence on AMP. The source describes a shift among news publishers toward alternatives such as SSG and Astro rather than maintaining an additional AMP stack.

Business applications and impact#

AMP was once required for certain mobile Top Stories placements; ordinary HTML became eligible in 2021, reducing its strategic role.

Implementation guidance and considerations#

For new projects, assess standard web approaches first; consider migrating existing AMP pages to non-AMP pages that meet performance goals.

Page Speed

페이지 속도

The time and work required for a requested page's content and resources to render.

301 Redirect

301 리디렉션

An HTTP status code indicating a permanent move to a new URL and supporting the transfer of link equity.

302 Redirect

302 리다이렉트

An HTTP response code indicating that a resource is temporarily available at another URL.

404 Not Found

404 오류

An HTTP client-error status indicating that the requested resource was not found.

hreflang Attribute

hreflang

An HTML annotation identifying language and regional alternatives for a multilingual site.

HTTP Status Code

HTTP 상태 코드

A three-digit response code describing the outcome of an HTTP request.