247COMPASS

Site Migration

A major change to a website’s domain, CMS, protocol, URL hierarchy or underlying infrastructure. Explore its purpose and practical applications.

Technical SEO & Web Infrastructure

사이트 마이그레이션

Site migrations include domain changes, HTTP-to-HTTPS moves, CMS replacements and URL restructuring, making them high-risk SEO projects. Prepare a one-to-one redirect map before launch and use Search Console’s Change of Address tool when applicable to the type of move. Monitor impressions and clicks daily around the migration for at least two weeks. Early detection of unexpected traffic drops makes it easier to trace and correct the underlying issue.

Business applications and impact#

Protects accumulated search traffic and visibility from migration-related losses.

Implementation guidance and considerations#

Validate redirect mappings thoroughly and submit applicable address-change notifications in Search Console.

URL Structure

URL 구조

A consistent address hierarchy that communicates a website's topics and structure.

Redirect

리디렉션

Automatically sending visitors and crawlers from one URL to another.

301 Redirect

301 리디렉션

An HTTP status code indicating a permanent move to a new URL and supporting the transfer of link equity.

302 Redirect

302 리다이렉트

An HTTP response code indicating that a resource is temporarily available at another URL.

404 Not Found

404 오류

An HTTP client-error status indicating that the requested resource was not found.

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