247COMPASS

Soft 404

A page that returns a successful HTTP status despite missing or effectively empty content. Learn how it works and what to consider in practice.

Technical SEO & Web Infrastructure

소프트 404

A soft 404 occurs when an empty page or a not-found message is served with HTTP 200. This creates ambiguity about whether a usable resource exists. Common causes include empty out-of-stock product pages and framework error handlers configured to return success. Review URLs reported as soft 404s in Search Console. If the resource is genuinely absent, return an appropriate 404 or 410 rather than a misleading success response.

Business applications and impact#

Avoids wasting crawl resources on empty pages and improves index quality.

Implementation guidance and considerations#

Configure genuinely missing resources to return HTTP 404 or 410.

Crawl Budget

크롤 버짓

The crawl capacity and demand that determine how many pages search engines fetch over time.

Indexing

색인

The process of analyzing retrieved web pages and storing their information in a search engine's index.

301 Redirect

301 리디렉션

An HTTP status code indicating a permanent move to a new URL and supporting the transfer of link equity.

302 Redirect

302 리다이렉트

An HTTP response code indicating that a resource is temporarily available at another URL.

404 Not Found

404 오류

An HTTP client-error status indicating that the requested resource was not found.

hreflang Attribute

hreflang

An HTML annotation identifying language and regional alternatives for a multilingual site.

Latest insights